How free and social games are changing everything

“Every industry that becomes digital eventually becomes free.” At the Game Developers Conference today, Playfish co-founder and CEO Kristan Segerstrale examined how the final implications of this quote, from Wired editor Chris Anderson, are changing the game industry. Far from being a threat to gaming, Segerstrale sees the move towards free social games as the key to unlocking explosive growth. This change does require looking at the industry in a different way, though